Tide Cold For Gen Clean

As a Marketing Strategist for WVU’s American Advertising Federation chapter for the National Student Advertising Competition, I helped develop a national campaign pitch for Tide’s “Turn to Cold” sustainability initiative targeting 18-35-year-olds.

✓ Created a comprehensive campaign for Tide's "Turn to Cold" Campaign

✓ Conducted secondary and primary research (qualitative & quantitative)

✓ Developed a governing brand idea and consumer profiles for each audience segment

✓ Strategically planned strategies and tactics across an integrated media mix for a year-long national campaign.

✓ Presented the campaign book in Columbus, Ohio, for AAF District 5.

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