Campaign Background

As the Account Manager for Martin Hall Agency’s client, Farm to You, a produce-prescription program in West Virginia, I led a team through research, a tissue session, a presentation, and a final campaign book.

✓ Conducted secondary quantitative surveys, qualitative interviews, and ethnographic research, informing tailored strategies for three distinct target audiences.

✓ Employed and recommended digital media, community relations, and media relations tactics.

Results:

✓ +250% increase in Facebook engagement

✓ 50% email newsletter CTR and 25% link CTR

✓ Future campaign recommendations.