Martin Hall Agency Feature
Campaign Background
As the Account Manager for Martin Hall Agency’s client, Farm to You, a produce-prescription program in West Virginia, I led a team through research, a tissue session, a presentation, and a final campaign book.
✓ Conducted secondary quantitative surveys, qualitative interviews, and ethnographic research, informing tailored strategies for three distinct target audiences.
✓ Employed and recommended digital media, community relations, and media relations tactics.
Results:
✓ +250% increase in Facebook engagement
✓ 50% email newsletter CTR and 25% link CTR
✓ Future campaign recommendations.
