Digital Advertising Intern
West Virginia University
2-year internship | $20k+ monthly budget
Background
As the Digital Advertising Intern for West Virginia University, I managed paid advertising efforts across Google, Facebook, Instagram, and TikTok, managing a monthly budget exceeding $20,000.
With a focus on recruitment and admissions, paid media targeted inquiry and lead audiences, as well as admitted students, driving the following:
Key Audiences
Leads/Inquiries
✓ Brand Awareness
✓ WVU Applications
✓ Visitor Center Tours
✓ Discover WVU
Admitted Students
✓ Brand Consideration/Loyalty
✓ Academic Deposits
✓ Housing Applications
✓ Decide WVU
Results
